The Veganboy project was born very spontaneously and gave me the opportunity to work on a topic dear to me. I have been a vegan for 10 years now and in the last five years I have lost a lot of weight, so I thought of going to a personal trainer to improve my physical health and minimize the damage caused by the drastic weight loss. For this reason, I contacted Luigi, offering him a barter: he would follow me during my journey and I would take care of his communication in toto. Luigi accepted and our collaboration began. For this logo I tried to merge the three cardinal elements: physical, mental and spiritual, representing them as three distinct elements. To do so, I started from the golden section, then I merged the perfection of the golden spiral with the stability of the triangle creating a shape that represents the letter V, for Veganboy, and at the same time a muscular arm.